Executive Team

Founder & CEO

With over 20 years of hands-on success in sales and marketing, I founded Artisan Marketing Solutions to help businesses build sustainable growth through smart, practical strategies. I’ve led and scaled operations across in-person sales, phone sales, appointment setting, and full business ownership—consistently turning ambitious targets into achieved results.

My expertise lies in constructing complex deals, building high-performing teams, developing effective go-to-market strategies, and creating clear, actionable plans that drive revenue. Whether it’s refining sales processes, expanding market reach, or scaling operations, I bring real-world experience and a results-focused approach to every engagement.

At Artisan Marketing Solutions, we combine proven sales and marketing systems with tailored execution to help our clients grow efficiently and competitively. I’m passionate about turning potential into performance—one strategic step at a time.

Chief Operating Officer

With over 20 years of hands-on experience in sales and operations, James Smith brings exceptional leadership and execution to Artisan Marketing Solutions. His background spans in-person medical sales, in-office dental consultation sales, high-ticket phone sales, insurance, and finance — giving him deep expertise across multiple high-value industries.

As COO, James leads our team with energy and purpose. He sets aggressive yet achievable targets, develops strategic company roadmaps, and drives daily motivation across the organization. He is also the architect of our comprehensive training programs, designed to equip every caller and team member with the skills, scripts, and mindset needed to succeed from day one.

James’s combination of operational excellence, proven sales leadership, and commitment to team development ensures our clients receive consistent, high-performing execution and scalable results.

Vice President of Business Development

With over 25 years of proven success in sales and business development, William Bowles leads our client acquisition and growth initiatives. Specializing in high-value phone-based sales, he brings deep expertise in the medical and dental industries, where he has built lasting relationships with executives, practice owners, and decision-makers.

Known for his highly professional approach and natural ability as a relationship builder, William excels at both in-person and remote sales. He has a strong track record of assembling and mentoring polished, high-performing sales teams while developing and executing effective go-to-market strategies that consistently deliver results.

William’s combination of industry knowledge, strategic execution, and genuine consultative style makes him a trusted advisor to both our team and our clients. He is passionate about creating meaningful partnerships that drive sustainable business growth.